A few thoughts: Considered the first (or at least among the first) horror movies centered on an urban legend, Candyman is a fantasy slasher of the post-Elm Street era that I feel gains much more praise than it deserves due to a general lack of strong horror films of its time and the small changes it brought forth within the genre. While the setup is interesting and well-built as a thriller, the eventual payoff leaves you feeling slightly underwhelmed, never fully meeting its horrific potential. Virginia Madsen is solid in the lead, but it's Tony Todd's performance as the titular villain that steals the show here, with his otherworldly deep voice and presence adding a great deal to the myth and danger of his character. In a lot of ways, this movie feels like it could have been an Elm Street movie with a few rewrites, but I still prefer Freddy even if he isn't as creepy. This is a pretty solid movie, but as I said before I don't see it as the highlight of '90s horror that many have deemed it.
Who would I recommend it to? Horror fans looking for a movie that helped usher in changes to the genre should give this a look, even if I'm not a fan.